When it comes to buying precious metals such as gold, silver, platinum, and palladium, two of the most popular online dealers are APMEX and SD Bullion. Both companies offer a wide range of products for investors and collectors, but there are distinct differences between the two that can influence a buyer’s decision. In this article, we will compare these two companies based on a variety of factors, including product selection, pricing, shipping, customer service, and more.
Overview of APMEX
APMEX (American Precious Metals Exchange) is one of the largest and most well-known online precious metals dealers in the world. Founded in 2000, APMEX has established a strong reputation in the industry for its extensive selection of products, competitive pricing, and reliable service. The company offers a variety of precious metals products, including coins, bars, rounds, and collectibles from a wide range of mints around the globe.
Product Selection
APMEX boasts an impressive inventory, with a diverse selection of precious metals. Whether you are looking for bullion coins, numismatic items, or rare collector’s pieces, APMEX provides options from some of the most renowned mints, such as the U.S. Mint, Royal Canadian Mint, and Perth Mint. APMEX also offers products from lesser-known mints, providing collectors and investors with unique options to diversify their holdings.
In addition to the more traditional forms of precious metals, APMEX also carries a variety of products aimed at those looking for specialty items, such as gold and silver-backed IRAs, graded coins, and even rare collectibles. The site is also home to a wide selection of silver bars, platinum bars, and palladium products.
Pricing and Value
APMEX offers competitive prices for the precious metals it sells, though its pricing can sometimes be higher than other dealers, especially for certain rare or premium items. The company offers real-time pricing updates, which helps ensure that buyers receive accurate pricing based on market conditions. APMEX also frequently offers promotions, discounts, and deals on select items, making it an attractive option for those looking for special offers.
However, APMEX tends to charge slightly higher premiums on their coins and bars compared to other dealers, largely due to their wide selection and reputation for carrying rare and premium products. While the prices are competitive, it is important to shop around to ensure you are getting the best value for your investment.
Shipping and Delivery
APMEX offers fast shipping, and they are known for their reliable delivery service. The company ships products worldwide, with a variety of shipping options available to customers. For U.S. buyers, APMEX offers free shipping on orders over a certain threshold, which is an attractive benefit for those making larger purchases.
APMEX also offers secure packaging for all products, ensuring that items are protected during transit. The company’s shipping policies are clearly outlined on the website, and they are known for quick order processing and prompt delivery.
Customer Service
APMEX is renowned for its high level of customer service. The company offers multiple ways to get in touch with customer support, including phone, email, and live chat. APMEX has a dedicated customer service team that is well-trained to handle any issues that may arise during the purchasing process. Reviews often highlight the company’s responsive and helpful staff, which can provide assistance with everything from product inquiries to order tracking.
For those looking for additional assurance, APMEX also offers a buyback program for customers who wish to sell their precious metals back to the company.
Overview of SD Bullion
SD Bullion, founded in 2012, is a relatively newer player in the precious metals market compared to APMEX. Despite its younger age, SD Bullion has quickly made a name for itself as one of the most competitive dealers in terms of pricing and customer service. SD Bullion primarily focuses on bullion coins and bars, but it also offers a variety of other precious metal products for investors and collectors alike.
Product Selection
SD Bullion offers a more streamlined selection compared to APMEX, with an emphasis on lower-premium bullion products. The company carries a range of coins, bars, and rounds, focusing primarily on gold and silver but also offering a selection of platinum and palladium products. The coins and bars available on SD Bullion’s site come from a range of well-known mints such as the U.S. Mint, Royal Canadian Mint, and the Perth Mint.
Unlike APMEX, SD Bullion does not offer as many specialty items or rare collectible pieces. While it does have some numismatic coins, the company primarily caters to those seeking bullion for investment purposes. If you are looking for more premium or rare items, APMEX may be a better choice, but for those focused on straightforward bullion purchases, SD Bullion can be an excellent option.
Pricing and Value
One of the key advantages of SD Bullion is its pricing. SD Bullion is often known for offering some of the lowest premiums on gold and silver bullion, making it an attractive option for investors looking to maximize the amount of precious metal they can buy for their money. The company operates on a business model that focuses on providing customers with the most competitive prices possible while keeping overhead costs low.
Because SD Bullion doesn’t carry as many rare or collectible items, the pricing is typically more focused on the value of the metal itself. This makes it an appealing option for those who are strictly looking for investment-grade precious metals at the lowest possible price. SD Bullion also offers bulk discounts and promotions, further lowering the cost for larger investors.
Shipping and Delivery
SD Bullion is known for offering fast and reliable shipping. Like APMEX, the company ships worldwide, but it also offers a range of shipping options to suit different needs. SD Bullion’s shipping policies are designed to ensure secure packaging and timely delivery of all products, and the company works with reputable carriers to ensure items reach customers in a safe and timely manner.
While SD Bullion may not offer free shipping on all orders like APMEX, they do have competitive shipping rates, and the site frequently offers discounts or free shipping promotions for larger orders. For those making smaller purchases, the shipping costs are generally reasonable, and the company is well-regarded for its efficient processing and handling of orders.
Customer Service
Customer service at SD Bullion is another area where the company excels. The company has built a reputation for providing prompt and helpful support to its customers. SD Bullion’s customer service team is accessible via phone, email, and live chat, and reviews often highlight the company’s ability to resolve issues quickly and efficiently.
While SD Bullion’s customer support may not be as widely praised as APMEX’s, it is still highly regarded, and the company offers a satisfaction guarantee for its customers. Additionally, SD Bullion offers a buyback program, allowing customers to sell their precious metals back to the company at competitive rates.
Key Differences Between APMEX and SD Bullion
While both APMEX and SD Bullion are reliable and trustworthy dealers in the precious metals market, there are some key differences between the two that can influence a buyer’s decision:
- Product Selection: APMEX offers a wider range of products, including rare collectibles and premium items, while SD Bullion focuses more on bullion products and investment-grade metals.
- Pricing: SD Bullion typically offers lower premiums on bullion products compared to APMEX, making it an attractive choice for investors focused on the value of the metal itself.
- Shipping and Delivery: Both companies offer fast and reliable shipping, but APMEX provides free shipping on larger orders, while SD Bullion may charge shipping fees depending on the size of the order.
- Customer Service: APMEX is known for its high level of customer service, with a dedicated support team that is available via multiple channels. SD Bullion also offers excellent customer service, but it may not have the same extensive reputation as APMEX.
Conclusion
Choosing between APMEX and SD Bullion depends largely on the individual buyer’s preferences and needs. If you are looking for a wide selection of products, including rare collectibles and specialty items, APMEX is an excellent option. However, if you are focused on purchasing bullion at the most competitive prices, SD Bullion’s lower premiums and straightforward approach may make it a better fit for your investment strategy.
Both companies offer secure transactions, reliable shipping, and high-quality products, so regardless of which one you choose, you can expect a positive buying experience. Ultimately, your decision should be based on the type of products you’re looking for and the pricing structure that best suits your investment goals.


